prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
By all accounts, the Paris Games were a smash hit for NBCU, boosting Peacock tune-in and subscribers, lifting NBC in prime time and bringing in a record advertising haul. Dade Hayes, Deadline, 13 Mar. 2025 The Padres showed some semblance of their prime time lineup on Friday. Kevin Acee, San Diego Union-Tribune, 28 Feb. 2025 Cunningham says that spring is prime time for a silver renaissance. Audrey Noble, Vogue, 25 Feb. 2025 For its part, barely half a million viewers tune in to CNN in prime time. Tiana Lowe Doescher, Washington Examiner - Political News and Conservative Analysis About Congress, the President, and the Federal Government, 28 Feb. 2025 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 19 Mar. 2025.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
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